travel light
MERSEA
A travel apparel and lifestyle brand drawing inspiration from the sea. Their slogan "crafted for the journey" hits home for me.
Behind the Scenes
Perhaps my interest in how and why creatives do what they do comes from the creativity brimming from my own home. My mom started MERSEA with her friend and my honorary mom, Lina, 10 years ago.
I've watched and taken part in the growth of this company since I was 13 years old. I've done everything from working production lines packaging to social media marketing and producing/directing photoshoots.
I've been lucky to learn first hand what it takes to build a business and what it means to create ethically. Meeting manufacturers and their families, sourcing sustainably, and opening up to different ways of life.
A brand is about much more than product or profit, it's about connecting to artisans, community, creating a feeling and lifestyle to subscribe to.
Working on set no matter where it is looks glam but trust me when I say, it's hard work. An 8 hour day of filming and photographing and changing and moving around is serious business.
That said, I fell in love with it because the nature of this work is interactive, built on community and some of the most rewarding work I've done.
Photos by Raisa Zwart
Photos by Raisa Zwart
I owe my production work to MERSEA for helping me discover it. I began producing shoots when I noticed problems in a process.
Now, I've produced studio shoots and lifestyle abroad shoots for both large and small production teams.
